Press Room

Target group for the Press Room

PRESS ROOM is a very demanding press training programme for top executives of energy suppliers and operators of critical infrastructures. In two days, all common forms of press work in and for crisis situations are demonstrated, trained and, above all, practised. Telephone and live radio interviews, statements with and without cameras and press conferences as well as moderations are practised. Highly experienced TV and radio journalists, well-known from radio and television, are available as trainers and coaches to provide managers with the necessary tools to cope with such situations. The managers are given an insight behind the scenes of media work, possible pitfalls and tricks to avoid them.

The goals

• Avoiding mistakes when dealing with the media public,
• getting to know and understanding the different interests,
• teaching the basics of dealing with the press,
• training skills in dealing with journalists, microphones and cameras, and not just in the event of a crisis.

What is taught?

• Stakeholder interests – cui bono?
• Structure and functioning of the media
• Media formats
• Impact in/through/on the media

What is trained?

• Formulations
• Statement training
• Radio interview – Favourite topic
• Radio interview – Formulations II – Avoidance (technical language – TABU)
• TV interviews (verbal, non-verbal)
• TV talk round
• Compact exercise (Each participant receives a designed scenario on the basis of which an overall exercise is carried out and the participant goes through all training modules repeatedly and is allowed to apply the tools learned).